How We Use AI at LaliSimone

How LaliSimone Uses AI

At LaliSimone, everything starts with a vision: how a piece moves, how it feels, and how it might come alive in someone’s wardrobe.

To bring that vision to more people, more often, we use AI tools, selectively and transparently - to help us style, present, and scale our collections online. These tools don’t replace our voice or values. They support them.

Where We Use AI

  • Styling Imagery:

    Some of our styling visuals are created using AI-generated images, based on concepts and prompts crafted by our founder. These images are designed to show how a piece could be styled or worn—not to simulate the exact item. Every styling image created with AI is clearly labeled as such.

  • Background Cleanup:

    We occasionally use AI to clean up backgrounds or place products on solid backdrops, so the garment can shine without distraction. The product itself is never altered or retouched.

What’s Always Real

Every item for sale is photographed and described in detail—real garments, real photos, real condition notes. The core of what we offer is rooted in authenticity and transparency. Our styling is meant to inspire; our product photography is meant to inform.

Why It Matters

As a one-person team, using AI helps me bring more inventory to the online shop more consistently, especially as I grow beyond in-person markets. These tools help scale the creative process so that LaliSimone and, my new label for reworked fashion, IAMWHATIAM, can reach more people, more often, without compromising the story or the standards behind each piece.

This is about expanding access, not diluting intention.